VAR

A Value Added Reseller (VAR) is an essential component in the sales and support of software. Value Added Resellers are trained by the software and hardware companies to provide different levels of support to the end customer. Typically, Value Added Resellers create their own, special packages on top of the main offering which acts as incentive to the prospective buyer. For example, a Value Added Reseller of ERP software may decide to provide a bundled offer to its customers which include both the hardware and the software.