Supplements Use

According to the Nutrition Business Journal, while as much as 70 percent of the American population uses supplements, only about 40 percent uses them regularly. About 5 percent of adults are heavy users of dietary supplements, which equates with 10 million people who spend roughly $40 per month; 35 percent are regular users (75 million people who spend about $10 per month); 22 percent are occasional users (50 million people who spend about $4 per month); and 10 percent are rare users (20 million people who spend less than $2 per month on one or two purchases per year).